Guides/How to write a listing that sells

How to write a listing that sells

Practical rules for a listing that stands out: a title with the right keywords, photos, a realistic price, a well-structured description, and how to reply to buyers so the sale actually happens.

The title: specific, with keywords

The title is the first (and often the only) thing a buyer reads. A good title contains: what you're selling, the brand and model, and the key characteristic. 'Samsung Galaxy S23, 256 GB, warranty until 2027' works; 'URGENT!!! Super cheap!!!' does not β€” nobody searches for those words.

Think like a buyer: what would you type into the search box? Those words belong in the title. Avoid all-caps titles and stacks of exclamation marks β€” they read as spam and lower trust.

Photos: the first sells the click, the rest sell the item

The first photo decides whether the buyer opens your listing at all β€” make it sharp, in daylight, with a clean background and the item filling the frame. Publish 5–10 pictures from different angles, with details: the label, serial number, ports, signs of wear.

Photograph the real condition, including defects. Buyers recognize photos lifted from the internet and skip such listings β€” and on KupiProdaj.me they can be rejected at moderation.

Price: realistic and visible

Listings with a stated price get significantly more inquiries than 'price on request' β€” buyers dislike asking, and many filter search results by price, so a listing without a price never even appears for them. Check what similar items sell for and set your price within that range.

If you're in a hurry, set the price at the bottom of the range and mark it 'fixed'. If you have time, add 3–5% for negotiation. Crossed-out 'old prices' and fake discounts look unserious.

Description: structure instead of a wall of text

A good description answers questions before the buyer asks them: what the item is, how old it is, its condition, what's included (box, receipt, accessories), why you're selling. Write in short paragraphs or lists β€” nobody reads a wall of text.

Be honest about flaws: 'battery lasts a day, small scratch on the corner (photo 6)'. Honesty filters serious buyers from those who would walk away at the viewing β€” and saves your time.

Replying to buyers

Response speed directly affects the sale: a buyer who waits two days for a reply has already bought elsewhere. Turn on notifications and reply within a few hours, even if only with 'I'll get back to you tonight with details'.

Answer questions specifically and stay polite even with lowball offers β€” a short 'thanks, I can't go below X' keeps the negotiation open. Keep all agreements in the platform's messages until you arrange the handover: it is also your evidence if something goes wrong.

Frequently asked questions

How many photos should a good listing have?

Optimally 5–10 for most items, and 8–12 for vehicles. The first photo matters most β€” it decides whether the buyer opens the listing. Listings with a single blurry picture get several times fewer views than ones with a complete gallery.

Should I state the price or write 'negotiable'?

Always state the price. Listings with a price get noticeably more inquiries, and many buyers filter search results by price β€” a listing without one never appears for them. 'On request' only makes sense for unique items whose value is genuinely hard to determine.

How do I write a good listing title?

The formula: item + brand/model + key characteristic. For example: 'Trek Marlin 7 bike, 29-inch wheels, like new'. Use the words a buyer would type into search, and avoid 'URGENT' and exclamation marks β€” nobody searches for them, and they read as spam.

Why is my listing getting no views?

The most common reasons: a title without searchable keywords, a weak first photo, a price above the market, or the wrong category. Fix those four elements and views typically rise visibly within days.

How long does a listing stay active, and should I renew it?

A listing on KupiProdaj.me stays active until you mark it as sold, archive it, or its validity period expires. If a listing sits with no inquiries, change what isn't working before renewing: the price, the first photo or the title β€” renewing without changes rarely helps.

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